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Designing a Logo

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Having a logo is important when it comes to having your own business. It gives the first impression and views of your business. Giving you your own identity and making the interaction feel more personal between you and the clients. When it comes to making my first logo, I must start by researching into other logos already in the industry. There I will be able to see what is standard within the industry and what I can take inspiration for my own logos. When starting out on a logo, people dive straight into making the most simplistic style of logos they can. McDonalds for example has possibly one of the most well known logos in the world, alongside apple. However both their logos did not start out as simple designs. As shown above they started with their name within the logo and as their brand awareness and loyalty got bigger, they slowly moved into the simple M we have today.  This informs me that I should aim to have my first logo with text inside explaining what I am. For my logo ...
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Business Cards

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Having a business card, as explained here , represents your company's brand. Holding the name, contact details and possibly some info on your services, it is usually the first way a person will be introduced to your brand, exempt from the internet.  Carrying a business card at all times covey's professionalism and preparation to a high standard. Being able to have a conversation with a client or stranger about your services and then hand over a business card shows your formality and customer service greatly. The client will remember your conversation due to the business card. By being a confident speaker and having a great business card, a client is more likely to choose you over someone who did not. Still to this day business cards remain the fastest way to give someone your details in person. Instead of sending someone all of your details, a physical card holding the info can be passed out in under a second. The benefit of a physical card is the care. The client knows that wi...
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Showreel

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  A showreel is a short video reel  showing a your best work and projects you may have worked on. Showreels are mostly used by creatives in order to show clients a quick burst of their work. It allows the client to get a feel of the person's style of work.  It can also show past edits. For example, a creative could use their showreel to show past transitions and color grades in order to assist their client into making a more informed decision on the final piece. Communication is key in the creative industry, therefore being able to show a client as much information as possible will help the shoot and edit run more seamlessly.  My showreel will be used to show my past work, however showreels are also used by actors, animators, musicians, editors, and models. They are usually between 2 to 3 minutes long.  The best showreels contain the widest amount of work that a person has completed. For example, when coming to creating my showreel I am going to include my phot...
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