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Designing a Logo

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Having a logo is important when it comes to having your own business. It gives the first impression and views of your business. Giving you your own identity and making the interaction feel more personal between you and the clients. When it comes to making my first logo, I must start by researching into other logos already in the industry. There I will be able to see what is standard within the industry and what I can take inspiration for my own logos. When starting out on a logo, people dive straight into making the most simplistic style of logos they can. McDonalds for example has possibly one of the most well known logos in the world, alongside apple. However both their logos did not start out as simple designs. As shown above they started with their name within the logo and as their brand awareness and loyalty got bigger, they slowly moved into the simple M we have today.  This informs me that I should aim to have my first logo with text inside explaining what I am. For my logo ...
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Business Cards

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Having a business card, as explained here , represents your company's brand. Holding the name, contact details and possibly some info on your services, it is usually the first way a person will be introduced to your brand, exempt from the internet.  Carrying a business card at all times covey's professionalism and preparation to a high standard. Being able to have a conversation with a client or stranger about your services and then hand over a business card shows your formality and customer service greatly. The client will remember your conversation due to the business card. By being a confident speaker and having a great business card, a client is more likely to choose you over someone who did not. Still to this day business cards remain the fastest way to give someone your details in person. Instead of sending someone all of your details, a physical card holding the info can be passed out in under a second. The benefit of a physical card is the care. The client knows that wi...
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Digital Profiles

As shown in this link . A digital profile is a way to show your work to the world. The most common form of a digital profile is a website. Although websites are used in the world still. They are less common than they used to be a few years ago. My dad runs his own business and therefore runs his own digital profile. He gets work from the website, but only if people search for him. From this I can infer that websites are a good digital profile but only if the client is already looking for your services.  However he runs an instagram account as well. On social media, people can see his services and then be intrigued and want his services for themselves. Therefore, I believe that by using a combination of both websites and social media, you receive the best of both worlds within engagement into your audience. As Well as building a profile, constantly posting about the same topics, makes you appear professional and helps solidify that you are being hired by others for work and that you...
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